"Xbox Factor" Transforming the Movie Industry
"Chick flicks" have been flexing some surprising box office muscleman recently, thanks to what screenland executives are now referring to as "the Xbox factor."
The chick flick is a familiar cinematic beast: An insipid romance or sweet tear-jerker, typically starring a hunky Hollywood incomplete-talent, a perky actress whose public figure begins with "J" and a dumpy, dishevelled character actor nonentity can name WHO pops up every so often to provide wise counsel or zany comic relief, depending on circumstances. There's obviously an audience for these things – moving-picture show studios keep qualification them, after all – just, angsty vampires notwithstanding, it hasn't historically been what you'd call a big money demographic.
That Crataegus oxycantha make up about to change, however, thanks to the so-called "Xbox factor," the terminus some in the industry are using to explain the red of manful movie audiences to videogame consoles. "A mass of young males are outlay much more time on the internet, games and UFC [ultimate fighting]," Mandalay Pictures Chairman Peter Guber told the Lord's Day Telegraph. "They have not uninhibited movies but they have diminished arsenic a target, while the female audience has remained stalwart."
Videogame revenues have dramatically overshadowed the box office only it's a to a great extent male-dominated interest, leading Movie industry to try to figure out how to cater to the "new" female demographic. The process has been made complete the to a greater extent urgent by the surprising recent winner of films like Dear Toilet and Valentine's Day, which raked in big bucks despite being trashed by critics. Accordant to the report, 84 percent of Dear John viewers were female and 64 percent were low-level 25.
"For as long arsenic anyone can remember, it's been expropriated as a given that the movie industry's hallowed grail is 13-year-old boys. Therefore: Transformers, Ironman, Ninja Assassin," aforementioned Nicole Laporte of The Daily Beast.
"But the jaw-descending success of films such equally Twilight, High School Musical, and now, Costly John are proving that these days, it's girls who rule the entertainment manufacture," she continued. "The movies Crataegus oxycantha be alternately cheesy and sappy, and the scripts laughable, just teenaged and tween girls don't care."
https://www.escapistmagazine.com/xbox-factor-transforming-the-movie-industry/
Source: https://www.escapistmagazine.com/xbox-factor-transforming-the-movie-industry/
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